Here's To New Beginnings

Fourteen years of building something entirely my own. No loans, no investors, never once running at a loss. Every formula slow-crafted by hand, rooted in the practice of slow herbalism: honoring plants, honoring patience, honoring the work itself.

But the real story started nearly 20 years ago, when I first fell in love with making skincare out of necessity. My eldest son suffered from severe eczema throughout his early years, and we tried every modern solution. After years of dermatology appointments I knew there must be some natural remedy that could not only heal him, but remove the scarring and damage that had been caused. I went to the library, and there were free/ out of print books available and one of them just so happen to be about how to make natural skin care. I studied that book front to back and learned about a thing called herbalism which I had never even heard of before. I got in the kitchen and put my newfound skills to work with much trial and error. Eventually I honed in and created a couple products that removed years of burden from mine and my child’s life. 

From there, I decided to create a small skincare line alongside my childhood best friend but after a year of doing that with her we decided to part ways. From there, I enrolled in aesthetic school to go deeper to truly understand skin. While I was there, my classmates started coming to me with their skin concerns, encouraging me to share what I was making with the world.

One afternoon, I sat down and wrote three potential names in my notebook.

BFree Organics was the one that chose me.

At the time, that name carried so much weight, because freedom was exactly what I didn’t have. As a young mother, working full-time, in night school, trying to build something of my own while quietly fighting off everyone else’s opinions about how I should be living my life.

Over the years, BFree became far more than a skincare brand. It became a mirror, reflecting my lifestyle, my creativity, and the woman I was slowly becoming.

For the last few years, I’ve been sitting with a quiet truth I can no longer ignore.

I am ready for something new.

So here it is… something that has taken me a long time to say out loud:

I am beginning the process of intentionally and strategically closing BFree Organics.

This won’t happen overnight, and I won’t disappear. I’ll be open with you as I navigate the details over the coming months.

I chose the name BFree Organics fourteen years ago, because I was dreaming of a life that felt like freedom. I had no idea that the act of building this company… every late night, every small batch, every lesson learned would be exactly what would lead me to literally BEING FREE. 

I have arrived and I thank you for being part of this story. For real. 

Sending love to all my loyal BFree lovers! xoxo