About



"I began this journey in 2007 when I developed a remedy for my eldest son's chronic eczema. This transformative experience laid the foundation for the brand, which came to fruition in 2012 as a skincare and lifestyle line. Created in honor of my grandmothers—one a dedicated farmer and homesteader, and the other a symbol of timeless elegance—BFree Organics reflects a harmonious blend of earth and grace. Rooted in their legacy, this brand eliminates intermediaries to prioritize quality and accessibility while avoiding overproduction and waste."

At BFree Organics, sustainability is the foundation of everything we do. From organic, homegrown, and locally sourced ingredients to multitasking formulas and eco-friendly glass packaging, we are dedicated to making conscientious choices that nurture both people and the planet.

Our products are thoughtfully crafted in California, aligning with the Earth’s natural rhythms to reduce our carbon footprint and celebrate transparency. Rooted in the wisdom of ancient organic traditions and the innovative spirit of modern herbalism, BFree Organics combines potent botanicals, antioxidants, and minerals to create nutrient-rich skincare and lifestyle products that honor the mind, body, and soul.

Founded by Cassandra Dailey, a holistic aesthetician, BFree Organics is guided by a deep commitment to nature, heritage, and wellness. Cassandra’s expertise extends beyond skincare; she also offers homestead, apothecary, and garden consultations in the Los Angeles area and beyond, helping others create sustainable and harmonious lifestyles.

We proudly draw inspiration from centuries-old Indigenous practices and the alchemical art of natural healing. Many of our ingredients are lovingly cultivated on serene family-owned land in Southern California. Our ingredients are transformed into indulgent serums, toners, and balms that deliver visible results while connecting you to timeless rituals of self-care.

As an Indigenous-owned business, BFree Organics looks to 2025 and beyond with a vision of reimagining beauty through heritage, innovation, and sustainability. Each product tells a story of resilience, creativity, and reverence for the Earth, offering a transformative sensory experience that empowers holistic living.

Here’s to a brighter future, a healthier planet, and embracing the natural you.

Love, BFree Organics Team