BFree Organics | Clean beauty, wellness, and lifestyle

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Ancient Beauty For The Modern Mystic

Love the natural you.

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This is not just a brand

It's a Movement.

Holistic Journal

Love The Natural You

Ancient Beauty for the Modern Mystic™

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Holistic Lifestyle

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Update: This Isn’t a Brand. It’s a Movement

Cassandra Dailey
We believe in shining a light on each other’s brilliance.

Update: This Isn’t a Brand. It’s a Movement

Cassandra Dailey
We believe in shining a light on each other’s brilliance.
The Power of Rosemary: A Sacred Ally for Home, ...

Cassandra Dailey
Rosemary has been burned, steeped, and blessed for centuries in rituals around the world.

The Power of Rosemary: A Sacred Ally for Home, ...

Cassandra Dailey
Rosemary has been burned, steeped, and blessed for centuries in rituals around the world.
Why Self Care is all the rage

Cassandra Dailey
And because we’ve realized: when we are well, everything around us begins to heal too.

Why Self Care is all the rage

Cassandra Dailey
And because we’ve realized: when we are well, everything around us begins to heal too.

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Love The Natural You

"Nature has this magical way of transforming our moods and bringing a sense of peace and wonder. Embrace the beauty around you and let it inspire your life and holistic journey."

XO, Cassandra

Holistic Esthetician & Founder

In-Person Services

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Explore our bestsellers

Golden Hour (Vitamin C)

Golden Hour (Vitamin C)

43 total reviews

Regular price From $32.00 USD

Regular price Sale price From $32.00 USD
Unit price per
Daily Moisturizer/ SPF

Daily Moisturizer/ SPF

20 total reviews

Regular price $39.00 USD

Regular price Sale price $39.00 USD
Unit price per
Flower Dew Elixir Toner

Flower Dew Elixir Toner

14 total reviews

Regular price From $42.00 USD

Regular price Sale price From $42.00 USD
Unit price per

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BYRDIE

Black-Owned Beauty Brands To Support Now And Always

"A true farm-to-body experience, founder Cassandra Dailey handcrafts each product in small batches using organic ingredients from the California farmland where she resides." - BYRDIE

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Let customers speak for us

from 121 reviews

MUST HAVE

Lightweight, moisturizing, smells heavenly. Love to use this to moisturize before bed. Essential to my skin-care routine.

Lobelia

03/27/2025

Flora Sleeping Beauty Mask

Love it, gotta have it!

If I could buy this serum by the gallon I would, love it so much!

This has been on my fave list for over 5 yrs and I still can’t get enough of it! The smell, the feeling and the rejuvenating effect I get from this product is unlike anything else I’ve tried. As soon as you open the bottle you feel the love and care poured into this product as it was made in small batches from a lovely woman who truly cares. So thankful to have found this product and the Bfree offerings.

Carissa

03/23/2025

Golden Hour (Vitamin C)

Love this toner!

The scent and texture after the toner dries is the perfect combination for my skin.

Janice Quiles-Reyes

11/03/2024

Flower Dew Elixir Toner

I didn’t know how much better it could get 🥰

Ok, so I’ve never had problem skin. I often get compliments on my skin and like to keep it simple. I’ve been using this oil for about 2 weeks and my skin feels even more amazing!! Even smoother and it smells amazing✨

Aishat Hasati

09/12/2024

Favorite beauty mask!

This is my favorite beauty mask! I use this product every night, and also when I have some breakouts, I’ll mix it into my sunscreen for a little extra love.

Jacquelynn Watson

07/03/2024

My girl loves this stuff!

Customer

06/26/2024

Virtual Skin Care Consultation

LOVE!!!

I recently purchased this wash, the SPF moisturizer and the dewy elixir and I’m in love with them all. This wash is gentle on my skin yet does a good job with washing away make up completely. Other face washes I’ve used always leave traces of make up behind or dry out my skin. Also, I’ve received so many compliments on my skin since I started using BFree products.

J.T.

06/12/2024

Cleanliness Wash

SO happy

bfree organics' Vitamin C Golden hour serum has truly been a game changer for me and my family. I've been using it for years and have encouraged my mother and sisters to try it as well. It's worth every penny. All bFree products are handmade and cruelty-free. I’m a loyal customer for life!

Wife recommended

After years of my wife Chelsea raving about BFree Organics following her personalized consultation with Cassandra eight years ago, she suggested I get a consult myself. I'd been using up all of Chelsea's Golden Hour Serum and SPF on my itchy beard due to a persistent rash that appeared 4 months ago. Nothing had worked to calm it until I started using these products. Cassandra provided a simple routine, including a custom beard mask I used once a week for a month, along with daily application of the serum and SPF. The rash has completely disappeared. Now I buy double the products for both myself and my lovely wife. Thanks bfree

Golden Hour Serum (Vitamin C)

Candice Swanson-Huling

04/21/2024

worth every penny

Heals and replenishes skin, smells amazing, has only good things in it. I’ve been using it for years.

Hannah Myers

04/20/2024

Golden Heaven in a bottle

I’ve been using Golden Serum for years now and I must say it has my skin looking and feeling lovely just completely flawless. I’ve used other serums in the past put they have not made my skin feel and look as amazing as this right here! Bfreeorganics you are doing it 😊 thank you so much for creating natural and amazing products for US 🩷🙏🏽🫶🏽

Lettie Torres

04/17/2024

Love It!

This is a wonderful product that I have used before. It leaves my skin glowing and does not make it feel greasy.

Heather House

04/11/2024

Retinol Night Serum (Bakuchiol)

Never going back!

This is seriously the BEST face wash I have ever used. My skin is so much happier and more clear than ever. I noticed a difference right away when I started using it and I will never go back to any other face wash!!!

Gracie Johnson

03/30/2024

Favorite step of my morning routine!

I love using this right after using the cleanliness wash. I definitely see a difference in my pores and skin. I love the fresh feeling it gives my face. Do not skip this step!!!

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Ancient Beauty For The Modern Mystic

This is not just a brand

Love The Natural You

Holistic Lifestyle

Love The Natural You

Shop Now

BYRDIE

Black-Owned Beauty Brands To Support Now And Always

Let customers speak for us

Enjoy 15% off your first purchase