Why Self Care is all the rage

For decades….no, generations, women have poured endlessly from their cups, often without realizing the well was running dry. Our grandmothers and mothers bore the weight of family, community, and survival on their backs, often without the luxury of asking themselves, “What do I need today?” The idea of rest or indulgence was often seen as selfish, unnecessary, or even shameful.

Fast forward to today, and the language around self-care has shifted entirely. What was once a whisper is now a movement. Healing retreats sell out in minutes. Journals, oils, candles, and elixirs fill bathroom shelves. Boundaries are seen as sacred. Women are reclaiming their time, energy, and well-being and doing so unapologetically.

But how did we get here?

A Cultural Wake-Up Call

The rise of self-care didn’t happen in a vacuum. It’s the result of collective burnout, a reaction to the “do it all” hustle culture, and an awakening brought on by global uncertainty. During times of chaos, especially the last few years many of us were forced to slow down. And in the stillness, we discovered just how far we had strayed from our own needs.

We began to ask different questions:
How can I nourish myself?
What does pleasure look like outside of productivity?
What does it feel like to be truly well—not just functional?

From Self-Love to Sacred Ritual

Self-care today is no longer limited to bubble baths (though those are still welcome). It’s evolved into something deeper and more intentional:

• Self-love as radical acceptance of one’s body, story, and worth

• Rituals as grounding tools to reconnect with our senses and spirit

• Retreats as modern sanctuaries, where women gather to reset, release, and remember who they are

There’s power in this return to nature, to stillness, to ancestral ways of healing. Whether it's daily affirmations, walking barefoot on the earth, cold plunges, or slow sipping golden tea, these acts become portals for presence and transformation.

The Healing is Generational

The self-care movement isn't just about face masks and spa days—it’s a form of resistance. It’s healing generational patterns of neglect and depletion. It’s rewriting the belief that our worth is tied to how much we do for others.

When we take care of ourselves, we show our children—especially our daughters—what wholeness looks like. We model balance, rest, and the beauty of boundaries. We become living proof that it’s safe to take up space.

Making Space for Ourselves

So yes, self-care is all the rage but not because it's trendy. Because it's necessary. Because women are finally listening to their inner voice. And because we’ve realized: when we are well, everything around us begins to heal too.